Modern-Day News App Gets the Most Old-School Pitch You Can Imagine

Elderly white guy on TV would like a word

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If there's one thing that says breaking news in the era of social media, it's an old white guy smoking cigarettes on a boxy television. That's the ironic and all-around odd approach BreakingNews.com takes in the promo video announcing its new site and app design.

The two-minute clip, posted Monday to Breaking News's blog, features an old-school news-anchor type describing the customizability and social features of the real-time news service, which was purchased by NBC News in 2010.

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