Mob rules in latest 'Truth' anti-smoking ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Does the American Legacy Foundation still exist? Does it still do those "Truth" anti-smoking ads? Does anybody care anymore? Unfortunately, it appears the answer to all three questions is yes, since I'm writing about the group's latest effort, which is called "The Infectors." The work features five video vignettes exclusive to MTV. In the spots, a menacing mob of 100 red-shirted jerks obnoxiously interrupts everyday activities to warn people about the dangers of smoking. Maybe the mob should eat fewer gummy bears (a motif of the first spot) and just chill.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in