MLS marketing hitting the back of the net

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

OK, so FC Barcelona thrashed Red Bull New York of Major League Soccer last Wednesday at Giants Stadium, 6-2. That’s hardly a surprise, given the sleep-eat-and-breathe nature of soccer in Spain. Even the Red Bulls’ coach, Juan Carlos Osorio, conceded: "They’ve got midfielders that can pass forever." But watching the Bulls rally against one of the oldest and finest European clubs as twilight turned to darkness, soccer fans like me would agree: Even if the MLS team’s game wasn’t on, the league’s marketing prowess is.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in