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There are probably a lot of people out there (those who believe in subliminal advertising, for instance) who would love to discover whether there really is a link between witchcraft and advertising. Well, we just found it. It turns out that Stephen Hawley Martin, one of the founders of The Martin Agency, has a seven-times- great-grandmother who was hanged in Salem in 1692. Now he’s published a book about her, A Witch in the Family.
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