Carl's Jr. (aka Hardee's for those of us on the East Coast) has Miss Alabama USA, aka Katherine Webb, indulge a very important "Game Day Fantasy"—something with which she is quite familiar—by messily eating a giant burger in this new ad from 72andSunny. A Buffalo Blue Cheese Burger, to be precise. Seriously, the thing gets all over her. It's gross, and the whole situation makes her look more slovenly than sexy. I get that they're trying for the Paris Hilton/Kate Upton effect, but much like the burger they're selling, it's too much and not in a good way.