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Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr…
To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to "sample" a pair of the state's diverse attractions and share their experiences via social media.
One of the 8-by-8-by-8-foot containers—they're dubbed MNstagram booths—sports a wilderness motif that evokes the state's Boundary Waters region, complete with wispy cattails, a morning mist generator, lilting loon calls on the soundtrack, and best of all, a wooden canoe for faux-paddling.
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