Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here in America, manual transmission is little more than a quirky preference for old-school motorists who make up less than 10 percent of the car-owning masses. But in Europe, standard is still the standard, and Mini is on a mission to cure America of its stick stigma. "Get your shift together" and "Manual up" are the rallying cries in Mini's new ad campaign from Butler, Shine, Stern + Partners, which promotes manual transmission as a way to enjoy better control and better gas mileage.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in