Mini crafts epic, awesome monster-truck ad

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Sunday! Sunday! Sunday! God, I wish the weekend were here. Mini spoofs monster-truck rallies to the max in this fun clip from Amsterdam shop BSUR. A five-ton mega-truck attempts to jump four Minis. This is presented in slow-mo 3-D in theaters (and 2-D elsewhere). The process was developed by eggheads at MIT, probably between designing micro-nuclear weapons for the Department of Defense and social games for Apple—or vice versa. The slow-mo effects in the pyrotechnic-laced, power-ballad-driven 1:30 spot allow us to savor lots of awesome details that otherwise would have sped by too quickly to be grasped the first time around.

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