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Somehow, I missed this campaign for the new Mini Coupe back when it debuted in late summer, but it's worth giving the work a belated nod. The sporty Mini is being shilled under the tagline, “Another day. Another adventure.” So to back it up in a literal fashion, Mini partnered with agency BSUR Amsterdam and Vice magazine to create three short films: Wednesday in Hong Kong, Tuesday in Iceland, and Sunday in Rio. You can check out an intro clip below, with the three films after the jump.
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