Miller Lite goes back to the well in new ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MillerCoors goes back to the future, tweaking the current Miller Lite NFL campaign by adding the tagline, "Great taste, less filling." The slogan harkens back to the 1970s and ’80s, when George Steinbrenner, Billy Martin, Bob Uecker, Bubba Smith, Rodney Dangerfield and others starred in the classic "Tastes great! Less filling!" spots. Martin, the oft-fired Yankees manager, appears downright tipsy in the commercial above—and the way he and the Boss blow the take is so genuine, you can’t help but laugh along with them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in