Miller likes look of Instant Cool Can

Iccan_1 New Tech Spy is reporting on an emerging beer-can technology that would chill a warm can by 30 degrees Fahrenheit in as little as three minutes. This sounds great for anyone who can afford to pay a significant premium for a snazzy, high-tech can of beer but can’t afford to maintain a fridge—or even buy a styrofoam cooler and some ice. “The convenience factor and bragging rights would make this a must-have item,” New Tech Spy argues. Bragging rights would be a consideration for Miller and Bud—and it’s … Miller who has stepped forward and pledged to use the Instant Cool Can technology, according to the story.

—Posted by Tim Nudd