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Without Lance Armstrong and the Tour de France, the Outdoor Life Network would be in a pickle. Its primetime programming during the 49 other weeks of the year tends to consist of rodeo and fishing, with ratings that make The Big Idea with Donny Deutsch look like Friends. This being Lance’s final Tour, OLN is not missing a beat getting its money’s worth from the perpetual maillot jaune. This year’s telecast is replete with product tie-ins and obligatory references to Lance approximately
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