Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When your brand starts to mature, your advertising needs to follow suit, even if your name is Mike’s Harder and you’re targeting millennial dudes who are all about hot chicks, wild parties and bro bonding.
The last major ad campaign for Mike’s Harder was so chock full of dick jokes and over-the-top sight gags (think pitched tent, pool noodle) that even the brand’s execs admit it was a bit juvenile.
That was the intent. (There are laughs to be mined from garden hoses and molded clay.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in