Mike's Hard Lemonade Welcomes Some Unexpected Visitors

I get a righteous buzz from Grey New York's latest ads for Mike's Hard Lemonade, designed to portray the beverage as "always different, always refreshing." Scruffy young dudes hang out in a house, swigging the product, and each of three spots—directed by Harold Einstein of Station Films—presents a different tipsy scenario based on who or what rings the doorbell. Visitors include a gnarly scarecrow who really loves his work; a 30-foot-tall woman in search of the giant red high-heeled shoe she left behind the night before; and best of all, a headless deer (its face and antlers are hanging on the wall).