Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Microsoft thinks its "The Browser You Loved to Hate" campaign is jabbing at all those nerdlingers who ragged on Internet Explorer for years because it was a terrible Web browser. (They were right.) But the best line they offer to change that reputation in this new spot is having the guy say "IE9 is actually pretty good." You know—as if he's registering surprise because the previous eight versions were so bad. Then he loses all credibility by dressing his cat like an extra from Police Academy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in