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During this weekend's NFL playoffs on NBC, Microsoft debuted "Football, Teamwork and Technology," an ad featuring the Eagles, the California School for the Deaf's football team.
"We're a brotherhood, we're a team," a player signs.
Football is among the American sports that strikes an immediate emotional chord. In this case, it's also compelling to see how teamwork and communication—so critical to sports philosophy—play out among the Eagles. It's not something we get to see often.
And here's what we see: less shouting and more tactility, with pensive shots of eyes that follow and interpret the split-second movements of hands, faces and bodies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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