Michigan Native Is the New St. Pauli Girl

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Since its beer sucks, all St. Pauli Girl really has to offer is its St. Pauli Girl barmaid spokeswoman. Thus, they make a huge deal each year of introducing the latest woman to don the lederhosen. This year, it's Jennifer England of Lansing, Mich. A former Miss Venus Swimwear International and Miss Hawaiian Tropic International, she becomes the 27th woman to put on the iconic barmaid outfit. As usual, the brand is centering its PR campaign around the new St.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in