Michael Jordan Waxes Poetic in Gatorade's New Paean to Sweat

Last year, the brand's hidden-camera ads with Peyton Manning and Cam Newton required customers at a convenience store to "sweat it to get it." If would-be consumers couldn't show visible signs of a workout, they couldn't buy Gatorade.

Now, an epic new spot—created by TBWA\Chiat\Day and voiced by Michael Jordan—makes it clear that "not all sweat is created equal." In other words, if your sweat isn't the intense kind, spilled in pursuit of sporting glory, then your sweat is pretty boring, and you should probably try harder.