Michael B. Jordan Blows Up Cable and Goes Pants-Free in Quirky Ads for DirecTV Now

BBDO taps another celebrity to tout streaming options

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BBDO is back with another celebrity-fueled campaign for AT&T, this time promoting the DirecTV Now service.

And while the “Terms and Conditions” campaign put Mark Wahlberg front and center, this time the spotlight is on actor Michael B. Jordan (Creed, Friday Night Lights, upcoming Marvel release Black Panther, and, of course, The Wire). That seems an appropriate choice, given that the Jordan’s younger age is better representative of the average cord cutter.

(This doesn’t mean Walhberg is out of the picture.

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