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The Lapiz agency's "Doppelgänger Tourists" campaign shames workaholics Mike and Ann into taking vacations … by introducing them to their dopplegängers, who have been living it up in Mexico.
Oh, yeah: The campaign is promoting vacations. In Mexico.
After establishing that both sets of Mikes and Anns find themselves attractive, the dopplegängers show the originals footage from their Mexico vacations, heavy on swimming and Mayan ruins, and effectively poke their FOMO glands with sharpened sticks.
Once the original Mike and Ann feel bad enough about their life choices, their duplicates sweeten the pot, prompting many emotions.
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