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Who says print is dead? Maybe it's just on an extended bathroom break.
Mexican free newspaper Mas Por Mas recently rigged paper towel dispensers in select corporate, mall and cinema toilets around Mexico City with WiFi printers. When patrons reached for towels, the machines spat out real-time breaking news from Mas Por Mas on each sheet.
First we had TP tweets, now this. We are truly living in a golden age.
QR codes directed users to the free newspaper's website, where unique visits reportedly increased almost 40 percent in two weeks.
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