'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes

Another big idea in a small package

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Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made of Legos, advertising the Legoland Windsor resort in England. Now, here's a similar effort from Canada (and ad agency Rethink) promoting the mobile edition of the Metro newspaper. Inside the tiny newsboxes are QR codes (which are making a comeback, remember?) that connect readers to Metro's mobile edition.

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