Mentos Are Great for Covering Up Your Naughty Bits

After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have been produced for specific magazines, with their content mirroring that of the publications—with Mentos inserting itself into the otherwise unsavory situations and making the product pitch. "Look, we have gum!" the ads cry. (They "spotlight the juxtaposition between the innocent quirkiness of Mentos and the not-so-innocent content of the ads," the agency tells us.)