Men's clothing that turns guys into girl-toys

Here's a twist on the Axe marketing theme. In the spot below for Jack & Jones, a European jeans and jackets company, a sensitive guy wanders sadly through life, complaining that women are always treating him like an object—like a "girl-toy"—presumably because of his awesome clothes. He just wants to be held at night, but all these women want to do is [expletive]. "Women are pigs," he says at the end of the ad. The campaign, by & Co.