Men Pine for 'the One That Got Away' in Valentine's Day Ad That Quickly Turns Dark

Don't feel sorry for them

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s Valentine’s Day, and the men in this Canadian PSA campaign sound brokenhearted as they recall losing the women of their dreams.

“I miss her smile. I miss her friendship,” says one.

“When we broke up, my world got thrown,” says another.

“I couldn’t eat, couldn’t sleep,” confides a third.

At first, they seem like sweet, honest, caring guys—the kind women would be foolish to leave. But that’s just part of the story.

In fact, no matter what they say, you shouldn’t feel too sorry for them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in