Melons blitzed in mad Czech McDonald's ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What in hell's name is going on in this McDonald's ad from the Czech Republic? It advertises something called the CBO, which is a McDonald's sandwich with chicken, bacon and onions. Beyond that, it's anybody's guess. From the looks of it, a cityscape is being attacked by giant seed-shedding watermelons, and the superhero-like CBO has been drafted to save the day. The onions are mad scientists who've invented some kind of new weapon, which the chicken will use in an aerial attack, with help from bacon, on the killer melons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in