McKinney has redone its Web site with an interesting “conversational” twist. Seeing as search has become the way people navigate online—Google’s top search term is “google,” after all—McKinney is using a search box to power a Q&A motif. It sits front and center on the page, inviting visitors to ask a question. It does a pretty good job of returning answers, or at least it’s better than the Cliffbot over at Cliff Freeman. I asked it how many employees McKinney has and got the answer 160. Asking about the shop’s clients brings up a whole slew of them. The artificial intelligence fell down when I asked for some recent ad campaigns. Nothing’s perfect.
—Posted by Brian Morrissey