McKinney producer starts green magazine

"When he’s not directing the interactive production department at McKinney, Shawn Covely enjoys a hobby—making the world a better place." Thus opens a press release from Havas’s McKinney in Durham, N.C., where Covely is turning his back on emerging media to pursue his true love: print. He’s launching Footprint Eco Magazine. Its mission: “to educate and entertain the public with stories on a wide range of environmental and sustainability issues.” I nodded off during that sentence and dreamed McKinney won back Audi then resigned it to cut down on carbon emissions in its visitors parking lot.