McDonald's walks fine line with hip-hop ads

Fast food doesn't have the best track record when it comes to co-opting inner-city culture. So, it's interesting to see what happens when McDonald's attempts a two-fer: hip hop and dollar vans. (For you suburbanites, here's a definition of the latter.) The burger chain is partnering its Dollar Menu with Dollar Van Demos, a rolling reality show of sorts that lets New York rappers record demos while catching a ride. The first spot to come out of this strange union is posted above, and features Joya Bravo, a freestyle songstress who got some buzz for her rap-and-violin appearance in the Dollar Van late last year.