Did Prospero take over an ad agency recently? Because this new McDonald's campaign, from Hoffman Lewis and Twist director Matt Pittroff, is a tempest of manipulative superintendence. Sure, Mickey D's is keen to save us a few seconds here and there—but if you fail to patronize the chain, the fates will have your ass. You'll end up doing shoddy police work, falling off loading docks, failing to score with your girlfriend and making a fool of yourself at the office. This campaign might work with classic McDonald's characters, though. It would be interesting to see what happened if the Hamburglar ever got a few seconds' head start.
—Posted by David Kiefaber