Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Morgan Spurlocks of the world may dream of freezing McDonald's assets, but this probably isn't what they have in mind. Cossette Vancouver's recent Canadian promotion for McDonald's "Dollar Drink Days" featured 4,000 dollar coins arranged in the shape of the Golden Arches and embedded in a block of ice at a beach party in Sylvan Lake, Alberta. Party goers were encouraged to chip away at the ice to free the coins. This is what passes for a big night in Canada.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in