McDonald's hitches a ride on Line Rider sled

Line Rider is turning into a Big Wheel on the Internet, so it was only a matter of time before it ended up in a commercial. And oddly enough, McDonald’s has struck first. Line Rider describes itself as an Internet toy wherein “the player draws their own landscape with a simple pencil tool [using the mouse], creating as many ramps, hills, and jumps as they can imagine. Then they send a virtual sledder careening down the course until he wipes out.”