McDonald’s hitches a ride on Line Rider sled

Line Rider is turning into a Big Wheel on the Internet, so it was only a matter of time before it ended up in a commercial. And oddly enough, McDonald’s has struck first. Line Rider describes itself as an Internet toy wherein “the player draws their own landscape with a simple pencil tool [using the mouse], creating as many ramps, hills, and jumps as they can imagine. Then they send a virtual sledder careening down the course until he wipes out.” In this case, the sledder careens to his death with the Golden Arches as his last mortal vision. Life is cruel sometimes. Via Kottke.

—Posted by David Kiefaber