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Sure, McDonald’s drive-thru’s are pretty convenient. You can swing by McDonald’s and pick up your food without even getting out of the car. But wouldn’t it be that much more convenient if you didn’t have to drive to McDonald’s in the first place?
In a goofy stunt recently, McDonald’s Brazil and ad agency DPZ&T built a mobile drive-thru truck that will drive to you instead—hyperbolically communicating the brand’s consistent accessibility.
OK, it’s essentially a food truck, which McDonald’s has been known to experiment
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