Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McDonald's is extending the olive branch, or whatever ultra-fattening menu item it might use instead, to the gay community with this French ad from BETC Euro RSCG. Uploading it to YouTube with English subtitles proved to be rather astute, as it allows Americans to see and comment on it without stirring up their Puritan counterparts, as airing it on TV would. They played it safe and still managed to snuggle up to their intended audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in