McDonald’s supports free-range hedgehogs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

McDonald’s has faced many challenges over the years: anti-globalization activists, unions, obesity concerns, Morgan Spurlock nearly killing himself. But who’d have expected the simple hedgehog to take a swing, from England of all places, and hit? As you may have heard, “hedgehogs have finally humbled burger giant McDonald’s … forcing the company to redesign its killer McFlurry ice-cream containers,” Reuters reports. Apparently, hedgehogs seeing a cool, creamy treat could get stuck in the containers and die of starvation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in