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A girl who dreams of singing in the clouds gets to do just that, on her very first airplane flight, in this Peruvian campaign from South American airline LAN and McCann Lima.
The company runs a corporate social responsibility program that gives economically disadvantaged children from remote parts of Peru free trips to Lima, the country's capital. Over five years, the campaign—titled "Kids That Dream, Kids That Fly"—has helped around 350 of the country's poorest kids to experience air travel for the first time.
The latest video, titled "Mariela's Dream" in English, captures the program's spirit with a storybook arc and gorgeous camerawork.
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