Maybe Kate has a master plan

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s been more than a week since Kate Moss’ apparent nose-powdering led to the abrupt end of her contract with suburban-edgy European clothing chain H&M. Until now, AdFreak has been mystified as to how the media-savvy 31-year-old model could have allowed herself to be caught on film. Then it hit us: In true “no press is bad press” fashion, Miss Kate’s indiscretion may be one of the most brilliant marketing moves of her career. According to Thursday’s Brit press, Kate

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in