Maybe it’s the viewers who are from outer space

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

One of the better spots currently airing is the one in which a Toyota Tacoma survives a direct hit by a meteor. Or appears to. The funny thing about spots like these, if they’re done well, is the ensuing debate online about whether the action is real or not. “It seems very unlikely that a large meteorite/fireball could score almost a direct hit on a film crew without making it into the news,” a guy named Richard W.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in