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Kraft Foods' brand portfolio is so wide that it can have its Johan and its Ted, too. Johan is the ultra-suave Swede in Taxi's new campaign for Gevalia premium coffee. He's the anti-cup of joe. Ted, on the other hand, is more like your average Joe: a straight-talking American who sneers at French-press coffee and drinks his home-brewed Maxwell House out of a mug. In two new TV ads, Ted, played by improv actor Todd Stashwick, tweaks office workers who drink coffee out of generic, disposable cups and, yes, a French-press-loving couple at a restaurant.
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