Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Academy Award-winning actor Matthew McConaughey is back in a new ad for Lincoln Motor, where we see the sultry, aloof “cool guy” not only master a car, as he’s done for the past three years in these commercials, but seemingly the universe itself.
In the Hudson Rouge-created campaign, “Perfect Rhythm,” the Ford-owned auto brand naturally tapped McConaughey to show off the “power and capability” of the new 2018 Lincoln Navigator.
The 60-second spot, dropped today on social media, at first glance appears to be another commercial with the Dallas Buyers Club star driving a Lincoln in quintessential style.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in