Matthew Inman of The Oatmeal Explains Why He Runs in This Cool, Funny Saucony Ad

Brand's latest 'seeker story'

Saucony, the running shoe and apparel brand, has been running what it calls "seeker stories" since last spring, part of its "Find Your Strong" campaign. The "seekers" are Saucony's target—individuals who are on some kind of journey in life, and for whom running is part of that journey.

This latest video in the series is stellar—and that's because it features Matthew Inman, creator of the web comic The Oatmeal. Inman is an inspired choice of subject. He has a giant social footprint; he has a unique but pretty relatable take on running; and, of course, he has the illustrator chops to really make this a delightful spot.

Check it out below.

Client: Saucony
Richie Woodworth, President
Mary O'Brien, VP Global Marketing
Sean Robbins, Director of Digital Marketing

Mechanica, Newburyport, Mass.
Libby DeLana, Creative Director
Ted Jendrysik, Creative Director
Julie Carney, Brand Director
Megan Ward, Brand Manager

Persuade & Influence Content, Los Angeles
Co.Lab, Directors Jeremy Power Regimbal & Justin Close
Eric Tu, Executive Producer, Head of Content Development
Jessica Law, Producer
Jamie Basset, Assistant Production Supervisor
Drew Bienemann, Director of Photography
Ian Bates, AC/DIT
Todd Schmidt, Sound
Jarett Sitter, Animator
Kate Rielly, Prop Master
Jerry Solomon, Managing Partner
Deana Juskys, Production Manager
Amy Martz, Office Manger

Matthew Inman, Talent & Cartoonist

Editorial: Therapy Studios, West Los Angeles, Calif.
Lenny Mesina, Editor
Wren Waters, Color
Jeff Fuller, Mix