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This year has certainly had its share of shit-related nonprofit advertising. We had MTV's "Give a Shit" campaign, and now Water.org is launching a "Talk Shit" effort starring Matt Damon (the group's co-founder) for World Toilet Day, which is this coming Saturday. Damon asks us to give a crap about people who lack adequate sanitation. He talks shit about mobile phones, inventions and diarrhea. And the Water.org site encourages you to use the #talkshit hashtag on social media all this week.
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