Marvel tries actually advertising its comics

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When a comic book becomes a movie these days, the film tends to get a marketing blitz so epic, it would make Apple plead for sensible restraint. But comic books themselves have remained on the promotional fringe. So, it was easy for Marvel to get some attention when it aired not just a TV spot but an 83-second TV spot to promote its Secret Invasion miniseries. The video, shown above, aired on ESPN2 during last week’s Minor League Baseball Bricktown Showdown—a timeslot that left some people confused

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