Martin Agency Brings Its Signature Zaniness to Kayak After Years of Tomfoolery for Geico

It's been a little more than two years since Kayak decided to shift its creative account from one set of acclaimed weirdos to another, leaving Barton F. Graf for the Martin Agency. Martin's first outing with the brand was the "Kind of Like Kayak" campaign, which compared the travel booking aggregator to various other resources, like an army of body doubles to help you try on pants, or a personal style forecaster who'll tell you when your man bun is past its prime. The agency's newest Kayak work is still odd, but this time it's a bit more in the vein of Martin's longtime, high-profile client, Geico. Martin has spent decades honing Geico's ad approach, which typically centers on unexpected situations that fit tightly into a 15- or even 6-second space. To highlight the idea of being "Kayak confident"—ie, secure in your decisions based on the app's sprawling amount of travel data—Martin has created a series of short-form spots, including a dentist working on a shark and a snowman hitting the tanning bed. There's also a set of ads showing how the app helps you change your scenery, from the drudgery of workaday life and home improvement fails to floating fountain-side at a resort or watching hula dancers on the beach. [kickout id="1"] [kickout id="2"] [kickout id="3"] [kickout id="4"] [kickout id="5"] [kickout id="6"] CREDITS: KAYAK: Change of Scenery CMO: Tore Pein Jensen VP, NA Marketing: David Solomito Brand Manager: Andrea Charriez The Martin Agency: Executive Creative Director: Jerry Hoak Senior Art Director: Alex Herwig Creative Director : Anne Marie Hite Group Planning Director: Mike Kelley COO: Steve Humble Content Producer: Brian Camp Junior Content Producer: Nicolette Steele Financial Affairs Manager: LaTasha Evans Group Account Director: Allison Oxenreiter Account Supervisor: Hill Shore Project Manager: Cameron Vaile Production Company : PSYOP Director : Georgia Tribuiani DP : Sabastian Wintero Producer : Adriana Cebada Mora Managing Director : Neysa Horsburgh Executive Producer, Head of Production : Monica Reimold Editorial / VFX Company : PSYOP Post Supervisor: Brendon Sanders Executive Producer : Christine Schneider Producer: Adriane Scott-Kemp Assistant Producer: Calvin Ching Motion Graphics Director: Joe Ball Designer: Ana Bernaus, Emanuele Marani 2D Animator: Vincent Wang, Daniel Zhang Storyboard Artist: Max Forward Flame Artist: Brandon Sanders Editor: Directors cut: Brett Nicoletti. Broadcast editor Mike Merkwan. Recording Studio / Sound Design: Rainmaker Engineer : Mike O’Conner Producer : Kristen O’Conner KAYAK: KAYAK Confidence CMO: Tore Pein Jensen VP, NA Marketing: David Solomito Brand Manager: Andrea Charriez The Martin Agency: Executive Creative Director: Jerry Hoak Associate Creative Director: Mauricio Mazzariol Senior Copywriter: Dave Ashton Group Planning Director: Mike Kelley COO: Steve Humble Senior Content Producer: Adrienne Daniel Junior Content Producer: Nicolette Steele Financial Affairs Manager: LaTasha Evans Group Account Director: Allison Oxenreiter Account Supervisor: Hill Shore Group Project Manager: Karen Baber Project Manager: Cameron Vaile Production Company : Smith & Jones Director : Ulf Johansson DP : Andrzej Sekula Executive Producer : Philippa Smith Head of Production : Tori King Editorial Company : Cut & Run Editor : Frank Effron Assistant Editor : Kelly Henson Producer : Brian Mulvey Executive Producer : Amburr Falls VFX Company : MPC Shoot Supervisor: Alex Lovejoy Colourist: Jean-Clement Soret VFX/Flame Lead: Bilali Mack Nuke Lead: Mazyar Sharifian 2D Team: David Anger, Jeric Pimentel, Giulia Bartra, John Shafto, Rajinikanth R, S Rajesh, Gijo Abraham George, Kiran Veeraswarapu, Vamsi Krishna Reddy, Yasasvini.V, Ajeet Pratap Singh, Kamalkant Shrivastav, Vaishali Awanghade, Bruno Roosewelt, Partha Pratim Chakraborty, R Vignesh &Rajesh Kumar. Designer: Anthony Ricciardi Executive Producer: Nick Haynes Producer: Chris Connolly Recording Studio : Rainmaker Engineer : Mike O’Conner Producer : Kristen O’Conner Sound design co: Henryboy Sound designer: Bill Chesley Producer: Kate Gibson