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It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.
The spot below, from Olson Engage—the first in a series of NFL-related Skittles marketing—claims that Skittles make game day "awesomer."
Lynch, 28, whom Skittles honored last year with a special-edition "Seattle mix," has known this for years.
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