It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.
The spot below, from Olson Engage—the first in a series of NFL-related Skittles marketing—claims that Skittles make game day "awesomer."
Lynch, 28, whom Skittles honored last year with a special-edition "Seattle mix," has known this for years. As his mother told Seahawks.com a couple of years ago: "When Marshawn was 12 or 13, we'd go to his games and I'd always have little candies in my purse," she says.
"Before the game, I would say, 'Here Marshawn, come and get you power pellets.' I would give him a handful of Skittles and say, 'Eat 'em up, baby. They're going to make you run fast and they're going to make you play good.' "