Marmite Is Now Using Facial Recognition to Gauge Whether You Love or Hate It

Yuck or yum? 'TasteFace' tells all!

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Which of these descriptions best captures the distinctive flavor of Marmite, the British food spread made from yeast extract?

A) A rich, satisfying, salty treat.
B) A puke-able paste of slippery slime.

Yum or yuck, people!? Which one will it be?

Obviously, that’s all a matter of taste. So, the much beloved (and reviled) Unilever brand harnessed the power of facial recognition for “TasteFace,” a digital experience that reads the grins and grimaces of Marmite eaters to determine whether they hate or love the stuff.

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