Marketers still searching for perfect worlds

The term "utopia" refers to an ideal society. So says Wikipedia, which isn’t 100 percent accurate, but we’re not living in a perfect world, so it will have to do. Sir Thomas More coined the phrase in a book written 500 years ago. More’s a saint, by the way, so that must have been one heck of a book. Fast forward a few centuries, and we get ITopia from Intel and Qtopia from Quicken, which, respectively, give users access to Intel engineers and financial planning information.