A cannabis-derived drug that fights obesity? A Reuters report on CNN.com says a British pharmaceutical company plans to start human trials of such a medication. Yes, marijuana is famously associated with the “munchies.” But a researcher quoted in the article says some of the 70 cannabinoids in the cannabis plant can suppress one’s appetite. Apart from its usual interest in the greater good of mankind, AdFreak hopes the research successfully brings the drug to market so we can see how an ad agency might advertise it. One suspects the creative department would embrace the importance of research as never before.
—Posted by Mark Dolliver