What is it about a public forum—a Jumbotron at a ballpark or a digital billboard anywhere—that makes guys pop the question? Granted, it's holiday time, when the pressure to drop to a knee and produce a ring is never more intense. LG, capitalizing on both its "Life's good" tagline and the relentless optimism mirrored across so much brand advertising these days, has given men another option to ask for someone's hand in front of hundreds of random strangers. It's in the middle of Times Square, features a fluffy animated character named Gil, and spouts only good news from around the world. (Goodwill Ambassador Gil does not read the papers.) There's an option, also, to add one's own bit of seasonal cheer in the form of affirming Tweets and texts. That's where the beret-wearing dude below comes in—he proposed to his lady love, Natasha, via the five-story board (see above). Word is she said yes. LG's agency, Young & Rubicam, launched the project last week after research showed 83 percent of Americans think the country is suffering from "a good news deficit," and six in 10 say they don't even know where to look for good news. The answer, if you're anywhere near 7th Avenue and 45th Street, is, simply: Look up!
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