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When does the line between car and driver begin to blur?
That’s the question posed by a flashy new campaign introducing the Infiniti QX50 model with a “Study of Power” spot that represents a new approach for the brand.
The 90-second ad marks the first work from Infiniti’s new lead agency 72andSunny. It begins with a series of images representing human and automotive evolution, followed by the line, “We evolve over time,” and a series of visually striking comparisons between man and machine.
As the spot continues, it ponders big questions regarding adaptation and power as the QX50’s driver quite literally shifts into overdrive.
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